While it may seem like an April Fool’s joke, it’s not. Taylor Morrison and Liquid Death are partnering on the first-ever home to feature custom plumbing that pours Liquid Death soda-flavored sparkling water from every water fixture. Yes, even the showerhead and water hose.
“Consumers don’t respond to flat marketing, or flat soda for that matter,” says Taylor Morrison chief marketing and communications officer Stephanie McCarty. “This partnership is unexpected by design. Once you see Liquid Death flowing through a Taylor Morrison home, you’re not just going to want the drink in your house, you’re going to want the house, too!”
The on-tap partnership is rolled into a sweepstake where one winner will enjoy a brand-new, move-in-ready Taylor Morrison home available in select markets.
“There is only one thing that could possibly improve a Taylor Morrison home—and that’s Liquid Death soda-flavored sparkling water coming out of every faucet,” says Dan Murphy, senior vice president of marketing at Liquid Death. “We’re stoked to partner with them so one lucky person can move into this dream home.”
Entries are made by purchasing Liquid Death in stores or online at Amazon and keeping the receipt to enter on liquiddeath.com/killerhouse. Every can of Liquid Death purchased is one entry for a chance to win. Or tour any of Taylor Morrison’s communities and scan a QR code for five entries for a chance to win.
