Product Pick of the Week: Sherwin-Williams Launches Forte

Forte Urethanized Acrylic is a versatile coating designed for both vertical and horizontal surfaces.

1 MIN READ

Sherwin-Williams recently introduced Forte Urethanized Acrylic, a versatile, high-performance coating designed for both vertical and horizontal surfaces, with no primer required.

From high-traffic floors to exposed metal structures, Forte provides a solution for a wide range of both interior and exterior surfaces. Its quick return to service allows foot traffic to resume after four hours, and forklift traffic after 24 hours, according to the company.

“We are incredibly excited about the versatility that Forte Urethanized Acrylic offers; this product reflects decades of coating innovation focused on real-world applications,” says Dennis Fiorilli, senior director of product excellence at Sherwin-Williams. “Users don’t have to compromise and can feel confident in the paint’s durability, adhesion, and quick return-to-service capabilities that result in a seamless painting experience.”

Forte Urethanized Acrylic can be applied directly to metal and concrete with no primer required. Its durable formula is corrosion-, chemical-, and weather-resistant, and offers a quick dry time for maximum efficiency and minimal disruption.

It is available at Sherwin-Williams retail stores nationwide.

About the Author

Symone Strong

Symone is the managing editor of Builder. She earned her B.S. in journalism and a minor in business communications from Towson University.

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