In a contributed piece for Forbes magazine, BUILDER’s John McManus examines how and why tech companies, including Amazon, Google, and Samsung, are focusing “disproportionately” on the newly-built home market.
By McManus’s estimation, Silicon Valley’s smart home tech makers have taken to new-construction buyers, who tend to be older, well-heeled, and a vanguard of technological sophistication, as “a kind of test or pilot marketplace for technology companies.”
From newly built home buyers, tech firms expect to learn far more about how and why people consume, period—what they want, prefer, aspire to, need, and will pay for. That’s worth trillions.
“Even the biggest builder lacks the kind of sheer scale necessary to materially impact sales of technology products and services through our channel, but these tech companies very much want access to the new homes and new communities for a reason,” says David Kasierman, president of Lennar Ventures.
