Home Builder Grows Through Focus on Demographic Niche

Many builders salivate over add-ons and customizations that drive up the price of a home. One firm takes the opposite approach — with solid results. 

Courtesy. Houses by Christopher Alan Homes range in price from about $170,000 to $280,000.

Courtesy. Houses by Christopher Alan Homes range in price from about $170,000 to $280,000.

Florida’s Christopher Alan Homes has found its niche–affordability–and it is sticking with it.

Upcoming Events

  • Sales is a Sport: These Tactics Are the Winning Play

    Webinar

    Register Now
  • Sales & Marketing Leadership Summit by Shore Consulting

    San Diego, CA

    Register Now
  • Building Future-ready Communities for Less

    Webinar

    Register Now
All Events