The benefits of publicity are enormous. As more and more people know about your company, what its product or service is, and how it can benefit them, your chances of acquiring new clients spike dramatically. The challenge for small businesses is that fancy ad campaigns, market research, and public relations agents can add up to a sizable investment. There are times when these resources may be appropriate, but for most custom builders the best kind of publicity is free publicity, or at least very low-cost publicity. Over the years I’ve collected ideas for getting free PR. Here are what I consider to be the top 10 ways to get your company name in front of the public for little or no cost: