Ashton Woods, a private home builder, has announced the appointment of Nicole Reeder Russell as Southwest Florida General Sales Manager.
Russell will manage the home builder’s sales teams for a total of seven residential communities in Naples and Sarasota with newly constructed residences priced from the $200s to more than $2 million. These communities include Fiddler’s Creek and Naples Reserve in Naples and Hammock Park, Palma Vista, Palmer Park, Rosedale, and Whitaker Park in Sarasota.
Russell has more than 25 years of sales and marketing experience, including more than 10 years in the new home construction and real estate industry. Her professional experience includes sales campaign management, new business development, sales and product management, competitive market analysis, relationship building and contract negotiations.
Prior to joining Ashton Woods, Russell was Area Sales Manager for Lennar Homes in Columbia, Maryland. Before that, she served as a real estate sales consultant with Keller Williams Realty in Baltimore, Maryland; Director of Sales with Charter Homes in Lancaster, Pennsylvania, and New Home Sales Manager with NVR’s Ryan Homes in Ellicott City, Maryland.
Russell earned her Bachelor of Science in Business Administration from the University of Maryland and holds several professional certifications in sales and leadership training. She was a 2010 National Home Quality Award, Bronze Winner.
