As a marketing tool, is your company’s website a well-performing workhorse that brings in business leads or a lazy layabout that barely pulls its weight? It might be difficult to believe, but a robust website could be the most powerful and cost-effective marketing mechanism at your company’s disposal in slow economic times such as these.
But how does a custom home building or remodeling firm go about improving its website? Experts point to a variety of valuable strategies—from overall design and search engine optimization tricks to creating a “brand understanding” for potential clients—that can get your company’s website noticed and generate leads. Read the article from REMODELING magazine’s July 2009 issue.
