Earlier this month, the Houston Association of Realtors has replaced the phrases “master bedroom” and “master bathroom” with “primary bathroom” and “primary bedroom” on its Multiple Listing Service.
The change came after several HAR members called for a review of the terminology. The HAR has not banned the use of the word “master,” which is still permitted within promotional materials as members deem appropriate.
“The MLS Advisory Group regularly reviews the terms and fields used in the MLS to make sure they are consistent with the current market environment,” according to a statement HAR sent its members regarding the change. “The updates to Primary Bedroom and Primary Bath were among nine requests for review that were submitted by members and considered at the most recent meetings.”
According to HAR, the topic had been raised and considered for many years.
“It was not a new suggestion to review the terminology,” according to the statement HAR sent its members. “The overarching message was that some members were concerned about how the terms might be perceived by some other agents and consumers. The consensus was that Primary describes the rooms equally as well as Master while avoiding any possible misperceptions.”
