Innovators
Bright Ideas
Homebuilding companies all over the country include the word innovation in their their company's name or in a company slogan describing the work they do. In fact, innovation, or some derivation of it, might be the most popular word that home builders use to describe themselves. Embracing and demonstrating innovation, however, is a lot harder than claiming it. In this special feature, BUILDER profiles four companies—three builders and a developer—that over the years have made innovation the driving force of their business models.
4 MIN READ