It's Another Tequila Sunrise
Having survived the Mexican peso devaluation and the subsequent "Tequila Crisis" when the Mexican economy collapsed in 1994, Pulte Corp., one of the largest American home builders, is not too concerned that its new Argentina adventure will sour."We believe there is a chance, however, to increase market share and employ low-cost sales and marketing practices to build the Pulte brand name in the area."
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