Economics
March Builder Sentiment: A False Start for Some, Momentum for Others
A divided market defined the early days of the 2026 spring selling season.
1 MIN READ
Sales
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Sales
The New Rules of Negotiation in New-Home Sales
6 MIN READ
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Marketing
Taylor Morrison and Liquid Death Team Up on a Killer House
2 MIN READ
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Local Markets
Market Snapshot: Sacramento Home Building Shows Stabilization Signs
2 MIN READ
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Earnings
KB Home Makes Progress on Return to 70% Built-to-Order Mix
4 MIN READ
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Local Markets
Market Snapshot: Cincinnati Finds Balance as Economic Stability Meets Housing Constraints
3 MIN READ
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Sales
Sales Momentum Splinters Across Markets as Spring Approaches
2 MIN READ
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Leadership
What Leaders Miss When They Don’t See Themselves as Sellers
5 MIN READ
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Economics
Tracking the Shifts in Top New-Home Sales Markets
3 MIN READ
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Strategy
What 15 Public CEOs Are Saying About the 2026 Housing Market
9 MIN READ
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Research
Master-Planned Communities Lead Sales Across Key Price and Size Segments
2 MIN READ
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Earnings
Challenging Market Weighs Down Q1 Closings for Lennar
3 MIN READ
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Technology
Zonda Enterprise Accelerator Drives Faster, Smarter Home Selling
4 MIN READ
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Economics
February Builder Sentiment: A Mixed Start to the Spring Selling Season
1 MIN READ
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Strategy
What 10 Builders Are Saying About the Spring Selling Season
5 MIN READ
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Local Markets
Market Snapshot: Cape Coral Growth Meets Headwinds
3 MIN READ
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Economics
IBS 2026: Caution, Uncertainty Headline Market Outlook
6 MIN READ
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Strategy
IBS 2026: How Private Builders Can Compete Against Public Peers
5 MIN READ